# Articles & Blogs

### [Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce](/content/articles/media-roundup-refibuy-raises-13.6m-seed-round/index.html)

As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.

Brian Chapman  
May 8, 2026

### [Dark Agentic Commerce Traffic (DACT): Why 70%+ of AI Shopping Traffic Is Invisible in Your Analytics](/content/articles/dark-agentic-commerce-traffic-dact-why-70-of-ai-shopping-traffic-is-invisible-in-your-analytics/index.html)

AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'

Amber Bartholomeusz  
Apr 29, 2026

### [The Re → Fi → Buy Shift: Preparing for the Age of Agentic Commerce](/content/articles/the-re-fi-buy-shift-preparing-for-the-age-of-agentic-commerce/index.html)

At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.

ReFiBuy  
Feb 12, 2026