Articles & Blogs

Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce

As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.

Brian Chapman
May 8, 2026

Dark Agentic Commerce Traffic (DACT): Why 70%+ of AI Shopping Traffic Is Invisible in Your Analytics

AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'

Amber Bartholomeusz
Apr 29, 2026

The Re → Fi → Buy Shift: Preparing for the Age of Agentic Commerce

At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.

ReFiBuy
Feb 12, 2026