### Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce

As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.  
**Brian Chapman**  
*May 8, 2026*

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### ReFiBuy Raises $13.6M Oversubscribed Seed Round to Accelerate Agentic Commerce  
NewRoad Capital Partners leads Series Seed as ReFiBuy helps brands and retailers compete in AI-powered shopping.  
**ReFiBuy**  
*May 5, 2026*

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### Dark Agentic Commerce Traffic (DACT): Why 70%+ of AI Shopping Traffic Is Invisible in Your Analytics  
AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'  
**Amber Bartholomeusz**  
*Apr 29, 2026*

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### ReFiBuy Opens Commerce Intelligence Engine to Developers with 'Build with ReFiBuy'  
ReFiBuy announced early access to Build with ReFiBuy, a developer platform that gives access to its Commerce Intelligence Engine.  
**ReFiBuy**  
*Mar 24, 2026*

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### The Re → Fi → Buy Shift: Preparing for the Age of Agentic Commerce  
At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.  
**ReFiBuy**  
*Feb 12, 2026*

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### ReFiBuy Announces General Availability of First Product  
E-Commerce's first agentic-native closed-loop learning platform that helps companies evaluate, enrich, distribute, and monitor their products.  
**ReFiBuy**  
*Sep 16, 2025*

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### ReFiBuy Expands Board of Advisors with Five New Members  
We're excited to expand our Board of Advisors from four to nine with the addition of some true legends of Digital Commerce!  
**ReFiBuy**  
*Sep 9, 2025*

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### ReFiBuy Assembles Retail Powerhouse Board of Advisors  
ReFiBuy today announced the formation of its inaugural Retail Board of Advisors, naming four industry-leading experts as founding members.  
**ReFiBuy**  
*Apr 29, 2025*

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### A serial ecommerce entrepreneur launches AI startup ReFiBuy  
ReFiBuy is focusing on artificial intelligence after realizing that AI could address many of the persistent challenges he faced at ChannelAdvisor.  
**ReFiBuy**  
*Mar 14, 2025*

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