Brian Chapman

Brian Chapman leads growth at ReFiBuy, driving awareness and demand for Agentic Commerce Optimization (ACO) across the retail and brand ecosystem. Brian brings 14 years of experience scaling B2B SaaS and high-growth startups, with previous leadership roles at Brightly (a Siemens company) and Spiffy.

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Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce

As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.

Brian Chapman

May 8, 2026