# Articles & Blogs

### [Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce](/content/articles/media-roundup-refibuy-raises-13.6m-seed-round/index.html)
As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete.
— Brian Chapman  
May 8, 2026

### [Dark Agentic Commerce Traffic (DACT): Why 70%+ of AI Shopping Traffic Is Invisible in Your Analytics](/content/articles/dark-agentic-commerce-traffic-dact-why-70-of-ai-shopping-traffic-is-invisible-in-your-analytics/index.html)
AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'  
— Amber Bartholomeusz  
Apr 29, 2026

### [The Re → Fi → Buy Shift: Preparing for the Age of Agentic Commerce](/content/articles/the-re-fi-buy-shift-preparing-for-the-age-of-agentic-commerce/index.html)
At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.  
— ReFiBuy  
Feb 12, 2026

### [ReFiBuy Announces General Availability of First Product](/content/articles/refibuy-announces-general-availability-of-first-product/index.html)
E-Commerce's first agentic-native closed-loop learning platform that helps companies evaluate, enrich, distribute, and monitor their products.
— ReFiBuy  
Sep 16, 2025

### [ReFiBuy Expands Board of Advisors with Five New Members](/content/articles/refibuy-expands-board-of-advisors-with-five-new-members/index.html)
We're excited to expand our Board of Advisors from four to nine with the addition of some true legends of Digital Commerce!  
— ReFiBuy  
Sep 9, 2025

### [ReFiBuy Assembles Retail Powerhouse Board of Advisors](/content/articles/refibuy-assembles-retail-powerhouse-board-of-advisors/index.html)
ReFiBuy today announced the formation of its inaugural Retail Board of Advisors, naming four industry-leading experts as founding members.  
— ReFiBuy  
Apr 29, 2025

### [A serial ecommerce entrepreneur launches AI startup ReFiBuy](/content/articles/a-serial-ecommerce-entrepreneur-launches-ai-startup-refibuy/index.html)
ReFiBuy is focusing on artificial intelligence after realizing that AI could address many of the persistent challenges he faced at ChannelAdvisor.  
— ReFiBuy  
Mar 14, 2025