Articles & Blogs

Media Roundup: ReFiBuy’s Seed Round and the Rise of Agentic Commerce

As AI shopping agents reshape product discovery, product data is becoming the infrastructure brands and retailers need to compete. — Brian Chapman
May 8, 2026

Dark Agentic Commerce Traffic (DACT): Why 70%+ of AI Shopping Traffic Is Invisible in Your Analytics

AI shopping agents are sending your highest-converting traffic to your product pages. GA4 is filing most of it under 'Direct.'
— Amber Bartholomeusz
Apr 29, 2026

The Re → Fi → Buy Shift: Preparing for the Age of Agentic Commerce

At ReFiBuy, we think about this new reality through a simple framework: Re → Fi → Buy.
— ReFiBuy
Feb 12, 2026

ReFiBuy Announces General Availability of First Product

E-Commerce's first agentic-native closed-loop learning platform that helps companies evaluate, enrich, distribute, and monitor their products. — ReFiBuy
Sep 16, 2025

ReFiBuy Expands Board of Advisors with Five New Members

We're excited to expand our Board of Advisors from four to nine with the addition of some true legends of Digital Commerce!
— ReFiBuy
Sep 9, 2025

ReFiBuy Assembles Retail Powerhouse Board of Advisors

ReFiBuy today announced the formation of its inaugural Retail Board of Advisors, naming four industry-leading experts as founding members.
— ReFiBuy
Apr 29, 2025

A serial ecommerce entrepreneur launches AI startup ReFiBuy

ReFiBuy is focusing on artificial intelligence after realizing that AI could address many of the persistent challenges he faced at ChannelAdvisor.
— ReFiBuy
Mar 14, 2025